billig Media and Society (Paperback) by Carah Nicholas Louw Eric JL1jhb69

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Product Description:

This book unpacks the role of the media in social cultural and political contexts and encourages you to reflect on the power relationships that are formed as a result. Structured around the three cornerstones of media studies; production content and participation this is an ideal introduction to your studies in media culture and society. The book: * Evaluates recent developments in media production industries and platforms brought about the emergence of interactive media technologies. * Examines the shifting relationship between media production and consumption instigated by the rise of social and mobile media recasting consumption as 'participation'. * Explores the construction of texts and meanings via media representations consumer culture and popular culture as well as the relationship between politics and public relations. * Assesses the debates around the creative and cultural labour involved in meaning-making. * Includes a companion website featuring exercise and discussion questions links to relevant blogs and web material lists of further reading and free access to key journal articles.